Africa and International Development are my specialties. With interests in Finance, Business and Geopolitics, Infrastructure and Resources in Africa, and Public Markets Investing, I am a Global Crisis Communications Strategist, Publicist, and Public Relations, Marketing Communications and Events Strategist based in Washington, DC USA and the former US Spokeswoman for the historic Southern Sudan Referendum Out of Country Voting Campaign.
I am also an adjunct professor at various colleges throughout the US and Author of a series of Public Relations and Marketing Communications Books. “A Good Girl’s Guide to Public Relations, Publicity and Marketing: A HOW-TO Survival Guide for the Novice.” (ISBN: 978-0986016707) Download the Full Bio / CV Here
My Personality makes your brand. I am a conservative, soft-spoken lady but I am tough, decisive, strategic thinker and implementer. I use a straightforward, no-nonsense, deductive approach to problem-solving
Like many entrepreneurs, I began my career journey with a lot of ambition and passion, BUT no real strategy or direction. I started a career as a marketing manager at a global telecommunications company. In 1999, I began my path to publicity as an entertainment publicist, having worked with A-list actors/actresses, magazines, comedians and musicians. I soon realized that, although this sector of Public Relations and Marketing was engaging, I wanted more.
When I relocated to Washington DC, I began my career in Public Affairs and Government Relations and worked with a former secretary of state. I found myself hosting events in addition to managing public relations. I built a network of high-ranking members of Congress, Diplomats, Corporate Executives and Nonprofit organizations. I began to diversify my portfolio to include: International Development, Business Development, Marketing Communications Strategy, Meetings, Conventions and Special Events and high profile Public Relations planning and implementation.
In 2004, I was introduced the international market by a colleague. Since then, I have worked with many global initiatives providing communications strategy and reputation management.
My “A HAH” Moment
My career experience increased and as a top producing marketer, event producer and public relations / public affairs specialist, I was able to provide a solid solution to managing campaigns for individuals and companies by providing:
- Crisis Communications
- Public Affairs
- Agent of Record
- Diplomatic Protocol
- Destination Management
- Reputation Management
- Capacity Building
- Private sector investment forums