Nonprofits and NGOs

Nonprofits and NGOs

I have directed integrated public affairs communications as the senior public relations counsel for nonprofits, nongovernmental organizations and corporations; reporting to C-suite executives, board members, executive directors, government officials, and:

• Set public affairs goals and media strategy
• Manage teams, including external consultants
• Build productive relationships across multiple organizations and news media
• Work collaboratively with communications teams and consultants; branding clients with business plans, media outreach strategy, pitching media, advertising, remodeling, and marketing to internal and external audiences
• Lead communications for high-profile product launches, campaigns, public outreach events, news media panel sessions, messaging, executive positioning, and constituent communications
• Manage communications budgets
• Develop multi-channel communication strategies and campaigns
• Direct issues management and crisis communications
• Lead philanthropy fundraising initiatives public outreach strategy for social responsibility
• Produce public service announcements, interviews with news media including spinoff milestones, human interest interviews, and campaign milestones
• Increase followers and partners on social media (Twitter, Facebook, and LinkedIn)
• Garner story placement in paid and earned media
• Write press releases, media advisories, pitch letters, communications plans, tip sheets, talking points and
backgrounders
• Create advocacy and editorial opportunities through storytelling, planned outreach and public messaging
• Plan strategy for crisis management
• Produce high-quality multi-channel communications strategies
• Manage professional reputations of executives to news media, investors, employees, and constituents
• Discover, negotiate, and secure new relationships with local organizations
• Launch public outreach programs and services
• Inform clients on policies, actions and findings about newsworthy, sensitive, and controversial issues